Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies by Denise Lee Yohn

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies

Denise Lee Yohn

240 pages first pub 2018 (editions)

nonfiction business informative fast-paced
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Description

Learn how to unleash the power of brand-culture fusion to achieve sustainable competitive advantage and new growth. "This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside...

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