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240 pages • first pub 2018 (editions)
ISBN/UID: 9781529359121
Format: Paperback
Language: English
Publisher: Nicholas Brealey Publishing
Publication date: 13 October 2020
Description
Learn how to unleash the power of brand-culture fusion to achieve sustainable competitive advantage and new growth. "This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside...
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240 pages • first pub 2018 (editions)
ISBN/UID: 9781529359121
Format: Paperback
Language: English
Publisher: Nicholas Brealey Publishing
Publication date: 13 October 2020
Description
Learn how to unleash the power of brand-culture fusion to achieve sustainable competitive advantage and new growth. "This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside...