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230 pages • first pub 2006 (view editions)
ISBN/UID: 9781403974051
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: Not specified
Description
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top bran...
Community Reviews
Content Warnings
230 pages • first pub 2006 (view editions)
ISBN/UID: 9781403974051
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: Not specified
Description
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top bran...
Community Reviews
Content Warnings