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256 pages • first pub 1999 (editions)
ISBN/UID: 9780735200593
Format: Paperback
Language: English
Publisher: Prentice Hall Press
Publication date: 01 June 1999
Description
A respected business historian explores the failures of such companies as Schwinn, Korvette's, RCA, and Pabst, discussing the pivotal mistakes, management missteps, and product failures that led industry leading into precipitous and sometimes fata...
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256 pages • first pub 1999 (editions)
ISBN/UID: 9780735200593
Format: Paperback
Language: English
Publisher: Prentice Hall Press
Publication date: 01 June 1999
Description
A respected business historian explores the failures of such companies as Schwinn, Korvette's, RCA, and Pabst, discussing the pivotal mistakes, management missteps, and product failures that led industry leading into precipitous and sometimes fata...