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470 pages • first pub 1986 (editions)
ISBN/UID: 9780553051278
Format: Hardcover
Language: English
Publisher: Bantam Doubleday Dell Publishing Group
Publication date: Not specified
Description
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to build...
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470 pages • first pub 1986 (editions)
ISBN/UID: 9780553051278
Format: Hardcover
Language: English
Publisher: Bantam Doubleday Dell Publishing Group
Publication date: Not specified
Description
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to build...