The No BS Marketing to Seniors and Leading Edge Boomers & Seniors by Dan S. Kennedy, Chip Kessler

The No BS Marketing to Seniors and Leading Edge Boomers & Seniors

Dan S. Kennedy, Chip Kessler

263 pages first pub 2012 (editions)

business informative medium-paced
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Go Where the Money IsBOOMERS & SENIORS: Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service pr...

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