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Ben & Jerry's: The Inside Scoop by Fred Lager

Ben & Jerry's: The Inside Scoop

Fred Lager

276 pages first pub 1994 (editions)

nonfiction biography business informative inspiring slow-paced
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Deftly and compassionately captures Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream stor...

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