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Patrick W. Jordan
126 pages • first pub 2003 (editions)
ISBN/UID: 9780470847114
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: 07 January 2003
Description
This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole proces...
Community Reviews
Content Warnings
—
Patrick W. Jordan
126 pages • first pub 2003 (editions)
ISBN/UID: 9780470847114
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: 07 January 2003
Description
This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole proces...
Community Reviews
Content Warnings