Scan barcode
548 pages • missing pub info (editions)
ISBN/UID: 9780815382492
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 April 2019
Description
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast ...
Community Reviews
Content Warnings
548 pages • missing pub info (editions)
ISBN/UID: 9780815382492
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 April 2019
Description
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast ...
Community Reviews
Content Warnings