Internal Marketing by Mohammed Rafiq, Pervaiz K. Ahmed

320 pages missing pub info (editions)

nonfiction business economics
Powered by AI (Beta)
Loading...

Description

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from thi...

Read more

Community Reviews

Loading...

Content Warnings

Loading...