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320 pages • missing pub info (editions)
ISBN/UID: 9781138177666
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 15 July 2016
Description
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from thi...
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320 pages • missing pub info (editions)
ISBN/UID: 9781138177666
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 15 July 2016
Description
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from thi...