How to Buy a Gorilla: The Ultimate Guide to Selecting, Paying and Working with Agencies for More Powerful Advertising by David Meikle

How to Buy a Gorilla: The Ultimate Guide to Selecting, Paying and Working with Agencies for More Powerful Advertising

David Meikle

256 pages • first pub 2017 (editions)

informative medium-paced
Powered by AI (Beta)
Loading...

Description

How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships betwee...

Read more

Community Reviews

Loading...

Content Warnings

Loading...