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243 pages • first pub 2004 (editions)
ISBN/UID: 9780002006491
Format: Hardcover
Language: English
Publisher: HarperCollins Publishers
Publication date: 17 April 2004
Description
Business writer Paul Brent examines the business of big beer in Canada, revealing the foibles and follies of a multi-million dollar industry. Beginning with a behind-the-headlines look at some of Canada’s most famous ad campaigns—one that may have...
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243 pages • first pub 2004 (editions)
ISBN/UID: 9780002006491
Format: Hardcover
Language: English
Publisher: HarperCollins Publishers
Publication date: 17 April 2004
Description
Business writer Paul Brent examines the business of big beer in Canada, revealing the foibles and follies of a multi-million dollar industry. Beginning with a behind-the-headlines look at some of Canada’s most famous ad campaigns—one that may have...