Lager Heads by Paul Brent

Lager Heads

Paul Brent

243 pages first pub 2004 (editions)

funny informative medium-paced
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Description

Business writer Paul Brent examines the business of big beer in Canada, revealing the foibles and follies of a multi-million dollar industry. Beginning with a behind-the-headlines look at some of Canada’s most famous ad campaigns—one that may have...

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