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The Big Idea: How Business Innovators Get Great Ideas to Market by Steven D. Strauss

The Big Idea: How Business Innovators Get Great Ideas to Market

Steven D. Strauss

240 pages first pub 2001 (editions)

medium-paced
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Description

What does it really take to create an amazing, ultimately market-dominating product? Attorney and business writer Steven Strauss goes behind the scenses to find out. In Eureka!, he profiles dozens of creators who had a hand in launching such innov...

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