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Twitter Is Not a Strategy by Tom Doctoroff

Twitter Is Not a Strategy

Tom Doctoroff

260 pages first pub 2014 (editions)

nonfiction business informative slow-paced
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Description

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obs...

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