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ISBN/UID: 9783030641108
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Publication date: 02 March 2021
Description
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emer...
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missing page info
ISBN/UID: 9783030641108
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Publication date: 02 March 2021
Description
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emer...