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Beyond the Hype by Robert G. Eccles
Beyond the Hype

Robert G. Eccles

278 pages first pub 1992 (view editions)

nonfiction business economics informative medium-paced
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Description

This text takes a look at how business buzzwords detract from the real job of management. It argues that most trendy concepts are not new and explains why they always offer more than they can deliver.

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