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Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research by Dulce Paredes, Kannapon Lopetcharat, Jacqueline H. Beckley

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research

Dulce Paredes, Kannapon Lopetcharat, Jacqueline H. Beckley

416 pages missing pub info (view editions)

nonfiction business economics food and drink science technology informative medium-paced
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Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cu...

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