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416 pages • missing pub info (view editions)
ISBN/UID: 9780813823973
Format: Hardcover
Language: English
Publisher: Wiley-Blackwell
Edition Pub Date: 15 May 2012
Description
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cu...
Community Reviews
Content Warnings
416 pages • missing pub info (view editions)
ISBN/UID: 9780813823973
Format: Hardcover
Language: English
Publisher: Wiley-Blackwell
Edition Pub Date: 15 May 2012
Description
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cu...
Community Reviews
Content Warnings