You need to sign in or sign up before continuing.

What's The Big Idea?: A Guide To Creative Marketing Communication by Jerry Bader

What's The Big Idea?: A Guide To Creative Marketing Communication

Jerry Bader

70 pages missing pub info (view editions)

nonfiction business economics
Powered by AI (Beta)
Loading...

Description

"What's The Big Idea?" lays out 28 optional approaches for creating the high concept that can be the center-point of all marketing decisions a business needs to make. By using one of these concepts entrepreneurs can make the appropriate decisions ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...