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219 pages • first pub 2011 (editions)
ISBN/UID: 9781591845485
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: 30 August 2012
Description
"Whether I'm pitching a potential client or creating a blockbuster ad campaign, I'm always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right." --Linda Kaplan ...
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Content Warnings
219 pages • first pub 2011 (editions)
ISBN/UID: 9781591845485
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: 30 August 2012
Description
"Whether I'm pitching a potential client or creating a blockbuster ad campaign, I'm always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right." --Linda Kaplan ...
Community Reviews
Content Warnings