Creating Breakthrough Ideas: The Collaboration Of Anthropologists And Designers In The Product Development Industry by Susan Squires

Creating Breakthrough Ideas: The Collaboration Of Anthropologists And Designers In The Product Development Industry

Susan Squires

missing page info Add in missing page information • first pub 2002 (editions)

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Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and...

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