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New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyer (REV by David Meerman Scott

New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyer (REV

David Meerman Scott

465 pages • first pub 2007 (editions)

nonfiction business reference informative slow-paced
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"The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success"The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, a...

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