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Design Thinking: New Product Development Essentials from the PDMA by Abbie Griffin, K. Scott Swan, Michael G. Luchs

Design Thinking: New Product Development Essentials from the PDMA

Abbie Griffin, K. Scott Swan, Michael G. Luchs

413 pages first pub 2015 (editions)

design informative medium-paced
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Description

Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The s...

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