Who Do You Want Your Customers to Become by Michael Schrage
Who Do You Want Your Customers to Become

Michael Schrage

Who Do You Want Your Customers to Become

Michael Schrage with Erik Synnestvedt

missing duration info Add in missing duration information first pub 2012 (editions)

nonfiction business informative slow-paced
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Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage prov...

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