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318 pages • missing pub info (editions)
ISBN/UID: 9780789024374
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 12 May 2006
Description
Explore the increased need for marketing within the political arenaCurrent Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from s...
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318 pages • missing pub info (editions)
ISBN/UID: 9780789024374
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 12 May 2006
Description
Explore the increased need for marketing within the political arenaCurrent Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from s...