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244 pages • first pub 2013 (view editions)
ISBN/UID: 9781451686579
Format: Hardcover
Language: English
Publisher: Simon & Schuster
Edition Pub Date: 05 March 2013
Description
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happine...
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244 pages • first pub 2013 (view editions)
ISBN/UID: 9781451686579
Format: Hardcover
Language: English
Publisher: Simon & Schuster
Edition Pub Date: 05 March 2013
Description
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happine...