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256 pages • missing pub info (editions)
ISBN/UID: 9780749462185
Format: Digital
Language: English
Publisher: Kogan Page
Publication date: 03 August 2011
Description
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization an...
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256 pages • missing pub info (editions)
ISBN/UID: 9780749462185
Format: Digital
Language: English
Publisher: Kogan Page
Publication date: 03 August 2011
Description
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization an...