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![CIM Coursebook 01/02 Strategic Marketing Management: Planning and Control by Helen Meek, Richard Meek](https://assets.thestorygraph.com/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
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Helen Meek, Richard Meek
312 pages • missing pub info (editions)
ISBN/UID: 9780750653138
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 06 October 2001
Description
'Strategic Marketing Management: Planning and Control 2001-2002' is a specifically tailored coursebook for students undertaking the Planning and Control module of the CIM Diploma. Butterworth-Heinemann have worked closely with the Education Divisi...
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![CIM Coursebook 01/02 Strategic Marketing Management: Planning and Control by Helen Meek, Richard Meek](https://assets.thestorygraph.com/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
—
Helen Meek, Richard Meek
312 pages • missing pub info (editions)
ISBN/UID: 9780750653138
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 06 October 2001
Description
'Strategic Marketing Management: Planning and Control 2001-2002' is a specifically tailored coursebook for students undertaking the Planning and Control module of the CIM Diploma. Butterworth-Heinemann have worked closely with the Education Divisi...