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466 pages • missing pub info (view editions)
ISBN/UID: 9780137142491
Format: Paperback
Language: English
Publisher: IBM Press
Edition Pub Date: 01 October 2008
Description
"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind."--Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School ...
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466 pages • missing pub info (view editions)
ISBN/UID: 9780137142491
Format: Paperback
Language: English
Publisher: IBM Press
Edition Pub Date: 01 October 2008
Description
"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind."--Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School ...