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242 pages • missing pub info (view editions)
ISBN/UID: 9789383263516
Format: Paperback
Language: English
Publisher: Orange Boooks International
Edition Pub Date: 01 January 2018
Description
Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The book explains what CRM is the benefits it delivers, the contexts in which it is used, how it can be implemen...
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242 pages • missing pub info (view editions)
ISBN/UID: 9789383263516
Format: Paperback
Language: English
Publisher: Orange Boooks International
Edition Pub Date: 01 January 2018
Description
Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The book explains what CRM is the benefits it delivers, the contexts in which it is used, how it can be implemen...