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276 pages • missing pub info (editions)
ISBN/UID: 9780615472515
Format: Paperback
Language: English
Publisher: Stu Heinecke A/K/A Hmv Digital Editions
Publication date: 31 March 2011
Description
From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many or the world's biggest marketers -- and he shares his test...
Community Reviews
Content Warnings
276 pages • missing pub info (editions)
ISBN/UID: 9780615472515
Format: Paperback
Language: English
Publisher: Stu Heinecke A/K/A Hmv Digital Editions
Publication date: 31 March 2011
Description
From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many or the world's biggest marketers -- and he shares his test...
Community Reviews
Content Warnings