International Business Case Studies for the Multicultural Marketplace by Robert T. Moran, John Walsh D. B. a., David O. Braaten Ph. D.

International Business Case Studies for the Multicultural Marketplace

Robert T. Moran, John Walsh D. B. a., David O. Braaten Ph. D.

434 pages • missing pub info (view editions)

nonfiction business economics
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This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections...

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