Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by Jim Kalbach, Jim Kalbach
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
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Jim Kalbach, Jim Kalbach
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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

Jim Kalbach, Jim Kalbach

384 pages • first pub 2015 (editions)

nonfiction business design informative reflective slow-paced
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Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This pra...

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