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432 pages • missing pub info (editions)
ISBN/UID: 9780471361220
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 09 February 2001
Description
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes c...
Community Reviews
Content Warnings
432 pages • missing pub info (editions)
ISBN/UID: 9780471361220
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 09 February 2001
Description
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes c...
Community Reviews
Content Warnings