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Imolp Customer Focus by Melanie Allen, Lewis, The Institute of Management
Imolp Customer Focus

Melanie Allen, Lewis, The Institute of Management

96 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Objectives by the end of this workbook you should be able to: * Understand your customers: who they are and what they need * Understand the relationship between price, cost and value * Manage your customers so that they return * Plan operational a...

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