Effective Public Relations by Moi Ali

Effective Public Relations

DK Essential Managers

Moi Ali

72 pages first pub 2001 (editions)

nonfiction business informative medium-paced
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Description

Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also pr...

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