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72 pages • first pub 2001 (editions)
ISBN/UID: 9780789480088
Format: Paperback
Language: English
Publisher: DK Publishing (Dorling Kindersley)
Publication date: 25 July 2001
Description
Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also pr...
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72 pages • first pub 2001 (editions)
ISBN/UID: 9780789480088
Format: Paperback
Language: English
Publisher: DK Publishing (Dorling Kindersley)
Publication date: 25 July 2001
Description
Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also pr...