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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by Doug McKenzie-Mohr, William Smith

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

Doug McKenzie-Mohr, William Smith

160 pages • 1999

nonfiction business psychology informative slow-paced
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition) by Doug McKenzie-Mohr

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition)

Doug McKenzie-Mohr

171 pages • paperback • 1999

nonfiction business psychology informative slow-paced