The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth by Leland Harden, Bob Professor Heyman

The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

Leland Harden, Bob Professor Heyman

316 pages • missing pub info (view editions)

nonfiction business economics medium-paced
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Description

From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. The Auction App details the tools and tactics empl...

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