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International Retail Marketing by Margaret Bruce, Christopher Moore, Grete Birtwistle

International Retail Marketing

Margaret Bruce, Christopher Moore, Grete Birtwistle

280 pages missing pub info (view editions)

nonfiction business economics medium-paced
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and he...

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