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285 pages • missing pub info (editions)
ISBN/UID: 9780470538807
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 08 March 2010
Description
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each...
Community Reviews
Content Warnings
285 pages • missing pub info (editions)
ISBN/UID: 9780470538807
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 08 March 2010
Description
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each...
Community Reviews
Content Warnings