Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires by David Aaker

Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires

David Aaker

190 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories--intriguing, authentic, and involving narratives--apply the power of stories to ...

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