YouthNation: Building Remarkable Brands in a Youth-Driven Culture by Matt Britton

YouthNation: Building Remarkable Brands in a Youth-Driven Culture

Matt Britton

320 pages first pub 2015 (editions)

nonfiction informative medium-paced
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Description

Youth is no longer an age--it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age--it's a commodity that's available to everyone--this book shows what it takes ...

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