The Co-Creation Paradigm by Venkat Ramaswamy, Kerimcan Ozcan

The Co-Creation Paradigm

Venkat Ramaswamy, Kerimcan Ozcan

360 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations c...

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