The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas by David Burkus

The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas

David Burkus

214 pages • first pub 2013 (editions)

nonfiction business design psychology informative reflective fast-paced
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How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jo...

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