Principles of Retailing by Mohammed Rafiq, Rosemary Varley

Principles of Retailing

Mohammed Rafiq, Rosemary Varley

356 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

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