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288 pages • first pub 2011 (view editions)
ISBN/UID: 9780816674527
Format: Paperback
Language: English
Publisher: University of Minnesota Press
Edition Pub Date: 15 August 2016
Description
In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers a...
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288 pages • first pub 2011 (view editions)
ISBN/UID: 9780816674527
Format: Paperback
Language: English
Publisher: University of Minnesota Press
Edition Pub Date: 15 August 2016
Description
In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers a...