The Significance of the Women's Movement to Marketing: A Life Style Analysis by Alladi Venkatesh
The Significance of the Women's Movement to Marketing: A Life Style Analysis
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Alladi Venkatesh
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The Significance of the Women's Movement to Marketing: A Life Style Analysis

Landmark Dissertations in Women's Studies

Alladi Venkatesh

210 pages • missing pub info (editions)

nonfiction gender sociology medium-paced
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Description

The non-economic behavior of individuals is often very important in their consumer behavior. In this study, Venkatesh surveys the attitudes of women exploring how these attitudes are reflected in their consumer behavior. Paying special attention t...

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