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492 pages • missing pub info (view editions)
ISBN/UID: 9780851991443
Format: Paperback
Language: English
Publisher: Cabi
Edition Pub Date: 01 February 1997
Description
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way...
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492 pages • missing pub info (view editions)
ISBN/UID: 9780851991443
Format: Paperback
Language: English
Publisher: Cabi
Edition Pub Date: 01 February 1997
Description
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way...