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360 pages • first pub 2020 (editions)
ISBN/UID: 9780252084522
Format: Paperback
Language: English
Publisher: University of Illinois Press
Publication date: 09 January 2020
Description
Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformatio...
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360 pages • first pub 2020 (editions)
ISBN/UID: 9780252084522
Format: Paperback
Language: English
Publisher: University of Illinois Press
Publication date: 09 January 2020
Description
Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformatio...