Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age by David Aaker

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

David Aaker

204 pages missing pub info (editions)

nonfiction business economics
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Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital. Owning Game-Changing Subcategories outlines the path to finding, managing, and leve...

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