The Content Pool: Leveraging Your Company's Largest Hidden Asset by Alan J. Porter

The Content Pool: Leveraging Your Company's Largest Hidden Asset

Alan J. Porter with Douglas Potter (Illustrator)

246 pages • missing pub info (view editions)

nonfiction business computer science economics medium-paced
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Description

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, S...

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