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Pricing on Purpose by Ronald J. Baker

Pricing on Purpose

Ronald J. Baker

374 pages first pub 2006 (editions)

nonfiction business informative slow-paced
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--Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the...

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